How to Start a Door-to-Door Delivery Business in Kenya: A Step-by-Step Guide

How to Start a Door-to-Door Delivery Business in Kenya: A Step-by-Step Guide

   Starting a doo,r-to-door delivery (courier) business in Kenya can be a very lucrative idea — e-commerce is booming, people want convenience, and there’s real demand for fast and reliable delivery. But the path has its challenges. I’ll walk you through what you need, how to plan, legal stuff, costs, growth strategies, and answer common questions. 


Why Door-to-Door Delivery is a Good Business in Kenya Right Now

  • More online shopping from individuals & small businesses.

  • Many businesses lack their own delivery network.

  • Urban expansion with people expecting faster service.

  • Gaps in last-mile service (especially outside CBDs, in suburbs, peri-urban areas).


What You Need Before You Start

Here are essential things to set up first:

RequirementDetails & Why It Matters
Market research & nicheIdentify what kind of deliveries: parcels, food, documents, groceries or mixed. Maybe focus on certain areas first (town ship-to-township, city to rural etc.).
Business planProjections for costs (vehicles, fuel, employees), pricing structure, competition, marketing strategy.
Legal setupRegister your business, obtain necessary permits/licences, insurance.
Transport & equipmentBikes, motorbikes, vans; phones; tracking/GPS; uniforms/branding; packaging materials.
Technology / Tracking systemSMS/WhatsApp notifications, app or web interface if possible, GPS or route-optimisation tools.
StaffDrivers/riders, dispatchers, office/administration support.

Legal, Licences & Regulatory Requirements in Kenya

You can't skip this part — operating without licences can lead to fines or shutdown. Some key legal/regulatory pieces:

  1. Business or Company Registration
    Register your business name or company via eCitizen or Huduma Centres.

  2. Courier / Postal / Communications Licence
    The Communications Authority of Kenya (CAK) regulates courier/postal operators. You’ll need license(s) depending on area of operation (intra-city, inter-city). 

  3. Operating License & Local Permits
    In addition to CAK licence, you may need county permits, motorbike licensing (for riders), parking/stall permits depending on your location. 

  4. Insurance & Liability
    Insure your vehicles, packages (liability), and possibly have rider insurance. Helps build trust with customers. Vehicle & Rider Regulations

  5. If using motorbikes, ensure they meet safety, licensing standards. Also branding fees if you brand vehicles. Compliance & Licencing Fees

  6. Examples from news/reports: licence application fees, annual fees, county charges etc. Eg: CAK license cost ~ KSh 30,000 per year for intra-city courier operator; non-refundable application fees etc. 

Step-by-Step Plan (“Schemers”) to Launch Your Delivery Business

Below is a suggested timeline or plan you can follow. You can scale up or down depending on capital or area.

PhaseActivitiesEstimated Time
Phase 1: Planning & Research• Market survey: which areas have demand, what are competitors charging.
• Define your target customers (shops, online sellers, individuals).
• Estimate startup cost & break-even.
• Decide vehicle types (motorcycles, small vans).
1-2 weeks
Phase 2: Legal & Setup• Register the business / company name.
• Apply for licence from CAK.
• Get county/city business permits.
• Obtain insurance and other regulatory compliance.
• Buy or lease vehicles/equipment. Branding.
2-4 weeks
Phase 3: Operations Setup• Recruit & train riders or drivers.
• Get communication tools (phones, dispatch system).
• Setup storage / collection point if needed.
• Establish pricing structure.
1-2 weeks
Phase 4: Soft Launch / Pilot• Begin with a small area (5-10 km radius).
• Offer promotional rates or free first deliveries.
• Test delivery times, routing, feedback loop.
1 week (or more depending on size)
Phase 5: Marketing & Growth• Promote via local shops, social media, WhatsApp groups.
• Partner with online sellers, groceries, pharmacies.
• Optimize operations (route optimization, address mapping).
• Expand vehicle fleet or area gradually.
Ongoing

Estimating Startup Costs & Pricing

Here are ballpark numbers (Kenya) based on recent data:

  • To start small (3 motorcycles, small office, basic licenses, branding) you might need ≈ KES 500,000 or more.

  • Cost breakdown might include: vehicles (motorcycles approx KES 100,000+ each), licensing, insurance, rent for office/warehouse, fuel, rider salaries, communication/tech, branding. 

  • Pricing your service: charge per km, maybe a base fee + distance fee; or fixed zones. Factor in costs (fuel, time, salary, maintenance) so you don’t underprice. (Some users charge ~ KES 300-400 per delivery in peri-urban areas depending on distance etc.) 

Challenges & How to Overcome Them

ChallengeWhy It Happens in KenyaSolution
Poor Addressing / Inconsistent AddressesMany areas lack formal street names, house numbers; landmarks used instead. Use GPS apps; request landmarks; invest in mapping; perhaps What3Words or similar.
Traffic & InfrastructureHeavy congestion (e.g. Nairobi), bad roads in rural/peri-urban zones. Use motorcycles in congested zones; plan routes; avoid peak traffic times; allow buffer times.
Security RisksTheft, tampering, driver safety, especially with cash on delivery. Limit risky zones; use tracking; insure shipments; train staff; avoid cash-heavy risky operations.
High Operating CostsFuel, maintenance, licensing, theft/damage, idle time. Use fuel-efficient vehicles; maintain vehicles properly; optimize routes; monitor performance.
Licensing / Regulation non-compliance PenaltiesCAK is cracking down on unlicensed operators. Fines or legal action possible. Ensure you have the correct licences before starting; stay updated with changes; consult a lawyer if necessary.

Marketing & Getting Customers

  • Start local: target online sellers, small shops, pharmacies, groceries that need delivery help.

  • Use social media & WhatsApp: people in your community trust referrals.

  • Offer introductory promotions (discounts, first delivery free) to build patronage.

  • Ensure reliability: on-time delivery, good communication, friendly riders — word of mouth matters.

  • Partner: e-commerce platforms, marketplaces, or shops that don’t already have delivery capability.


Frequently Asked Questions (FAQ)

Q1: How much capital do I need to start?
A: It depends on scale. A small-scale setup (3 motorbikes, basic office, licences) may require ~ KES 400,000-600,000. Bigger operations (vans, larger staff, covering wide area) need more.

Q2: How do I price deliveries?
A: You can use a base fee + per km charge, or fixed zones (e.g. inside city zones, suburbs, rural). Factor in fuel, maintenance, rider cost, licences, lost time, risk. Always do cost + profit margin.

Q3: Do I need a licence from CAK?
A: Yes. Courier and postal services are regulated by the Communications Authority of Kenya. Operating without a licence can lead to fines and legal trouble.

Q4: Can I start with one motorcycle or bicycle?

A: Yes. Starting small is smart. A motorcycle works well for many urban deliveries. As you scale you can add more bikes or vans. Just ensure your vehicle is reliable, well-insured, branded, and your riders are trustworthy.

Q5: What about addressing problems (houses without numbers)?
A: Get customers to provide landmarks, use GPS coordinates where possible. Consider mapping helps. Inform customers you might need extra instructions. Use tools like What3Words. Over time build local knowledge in your riders.

Q6: How do I ensure safety & reduce losses (theft, damage)?
A: Train riders in safe driving, route planning, customer verification; use tracking and tamper-proof packaging; limit risky delivery zones or times; consider cash-on-delivery risks; have insurance for packages and liability.



Final Thoughts

If I were you and wanted to start, I’d:

  1. Begin small (one or two motorbikes), do a pilot in a limited radius.

  2. Get all licences before launching — don’t skip legal compliance; it protects you.

  3. Focus hard on reliability & customer communication — being on time, handling parcels well will build reputation.

  4. Reinvest profits: build fleet gradually, use tech to optimize, maybe build or buy a basic dispatch app.

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