The food delivery scene in Kenya is booming — and the great news is you don’t need a big restaurant to get started. This easy, step-by-step guide covers what you need to launch a successful home-based food delivery business in Kenya: permits, kitchen setup, menu planning, delivery options, marketing, and tips that actually work.
Why start a home-based food delivery business?
- Lower startup costs: no large rent or dining space to maintain.
- Flexible hours: cook around your schedule — mornings, lunch or dinner rush.
- Strong demand: offices, students and busy families are ordering more.
Step-by-step: Getting started
1. Choose a clear niche
Start focused. Popular niches include:
- Home-cooked Kenyan meals (ugali, stews, chapati)
- Healthy bowls & salads
- Office lunch packs
- Baked goods and snacks (mandazi, cakes, samosas)
2. Research your market
Ask who your customers are, where they live/work, and how much they’ll pay. Quick surveys in WhatsApp groups, local Facebook pages or to neighbours give useful intel.
3. Licences & hygiene
Even from home, do the right thing: apply for a Single Business Permit from your county, get a food handler’s certificate and book a public health inspection. Displaying certificates builds trust and avoids fines.
4. Set up your kitchen
Keep it clean and organised. Use food-grade containers and invest in reliable packaging that keeps food hot/fresh. Consider eco-friendly boxes to appeal to conscious buyers.
5. Create a simple menu & pricing
Keep prices competitive and your menu tight at first. Example starter prices (adjust to your area and costs):
- Chapati + beans — KSh 150
- Chicken + ugali + greens — KSh 300
- Office lunch pack — KSh 250
6. Delivery options
Decide how you’ll reach customers:
- Self-delivery: Good for a small radius and low orders.
- Hire boda boda riders: Fast and common in Kenya.
- Partner with delivery platforms: Glovo, Uber Eats or local apps (where available).
7. Market your business
Marketing doesn’t need a big budget:
- Use WhatsApp Status, Instagram & Facebook to share daily menus and photos.
- Create a WhatsApp business catalogue and quick-order buttons.
- Offer first-order discounts and loyalty packages.
Common challenges and how to handle them
- Competition: Differentiate with excellent service, consistent portions and tasty food.
- Delivery reliability: Use trusted riders, build buffer time into ETAs and consider simple insulated carriers.
- Rising ingredient costs: Adjust menu seasonally and build small price cushions into your pricing.
Quick checklist before launch
- Register for Single Business Permit
- Food handler’s certificate
- Basic public health inspection
- Clean, organised kitchen
- Packaging and insulated delivery carrier
- WhatsApp Business profile and social pages
FAQs
- Do I need a license to sell food from home?
- Yes — a Single Business Permit and food handler’s certificates are recommended. Public health requirements may vary by county.
- How much can I charge for delivery?
- Delivery fees depend on distance and method — KSh 50–200 is common for short urban trips. Consider offering free delivery above a minimum order value.
- Can I use WhatsApp only, or do I need a website?
- WhatsApp Business is fine for starters. A simple website or Instagram shop helps with visibility as you grow.
Final thoughts
Starting a home-based food delivery business in Kenya is achievable with a small budget and a smart plan. Focus on food quality, cleanliness and delivering on time. Start small, learn fast from customer feedback, and scale when demand grows.
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